Big Data Marketing

This is your chance to hear and learn from executives in the corporate business field!

On the 17th of February at 16.45h, together with three guest speakers from high management within corporates, we will host an event "On the use of big data, smart algorithms, and artificial intelligence to improve the effectiveness and efficiency of marketing’’.

This event will be joined by the following guest speakers:
- Joanna Rogers: Vice President of Beauty at Zalando SE
- Adam Holmes: VP, Global Head of Data & Analytics at Ahold Delhaize
- Barbare Engerer: Head of advanced Data Analytics at BSH Group (Bosch, Siemens, Gaggenau & Neff)

And it will be hosted by professor Ronald de Jong and academic director Arjen van Lin.

During this event, you will have the chance to hear the visions of these great guests about the future of marketing. All speakers will give a pitch about their vision, followed up by your questions.
*The event will have a hybrid form, and you will hear later if you are admitted to the physical session.

Interested? Subscribe here!

Took place on February 17, 16.45h February 17, 18.15h
Registration Deadline
February 14, 00:00h
Tilburg University CUBE 1 & Online
Participating companies


Organized in collaboration with Asset | International Bussiness & Management and Asset | Marketing.

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